illustration showing product color change in a 3D configurator interface

A new product color? In a 3D configurator, it’s easier (and cheaper) than you think

New season, new trend, new idea.
You want to add a product color or variant — just to see if customers like it.
And suddenly that “small” change means:
– re-rendering every scene,
– updating catalog photos,
– fixing your PDF,
– and, of course — time, budget, coordination.
But what if instead… you just **add the variant to your 3D configurator** and track if customers actually click on it?

customer exploring a 3D configurator interface to customize a product

Your product deserves more than just a photo. So do your customers.

You’ve got a product that makes an impression. Well-crafted, flexible, better than the competition. But does your presentation really reflect its potential?
If you’re relying on photos and PDFs, the customer only sees what you choose to show.
With a 3D configurator, they explore, select, and compare.
They take the lead. And that makes a huge difference.