A new product color? In a 3D configurator, it’s easier (and cheaper) than you think
New season, new trend, new idea.
You want to add a product color or variant — just to see if customers like it.
And suddenly that “small” change means:
- re-rendering every scene,
- updating catalog photos,
- fixing your PDF,
- and, of course — time, budget, coordination.
But what if instead… you just add the variant to your 3D configurator and track if customers actually click on it?
🧱 The problem: rigid, static product presentation
With photos and renders, every new option:
- requires full visual production,
- costs hundreds or even thousands of dollars,
- and still, you’re not sure if customers will even want it.
So many companies only show what’s “safe”.
Everything else stays in the drawer — or maybe next year’s catalog.
🧩 The solution: flexibility through 3D config
A 3D configurator isn’t just product visualization. It’s an interactive system that:
- displays colors, options, and accessories,
- lets you react to trends without producing new media,
- and tracks what customers choose — in real time.
You don’t need to re-render anything.
You simply define the new variant in the config file.
Example (for technical readers — a snippet from a JSON config file):
{
"id": "green",
"label": "Matte green",
"color": "#2e8b57",
"available": true
}
Done. The new color is now available.
It appears across all views. Ready to go.
💬 Does it look like a render?
Not quite that photorealistic.
But very realistic.
Offline render engines can look like a photo.
WebGL in a 3D configurator runs in the browser — its goal isn’t hyperrealism, but:
- reflecting the customer’s actual selection,
- maintaining visual consistency,
- working fast on both desktop and mobile.
It’s real-time presentation — always in sync with what the customer picks.
📊 Time & cost: real-world comparison
| Task | Traditional Render | 3D Configurator |
|---|---|---|
| Add a new color | 8–12 rendered scenes | One config entry |
| Time | 2–4 days | < 1 hour |
| Cost (outsourced) | $300–$800+ | $0 (if model is ready) |
| Editing flexibility | Low – re-render every change | High – live updates |
| Track customer preferences | No | Yes – see popular choices |
🎯 Don’t guess what’s worth showing — just add it
Got a new idea?
You don’t need a photo budget approval.
No need to convince the graphics team.
Just add the variant — and see what customers do.
That means:
- faster idea validation,
- no budget waste on uncertain visuals,
- and a more agile sales process.
🧩 What about print personalization?
If your product supports personalization — like printing, engraving, embroidery — your 3D configurator can also:
- show the customer’s design on the model,
- allow file uploads (with moderation options),
- or preview ready-made graphics and variations.
It shows how the product will look with their unique input — which builds engagement and trust.
✔️ Who is it for?
✔️ Brands that regularly release new colors, options, or collections
✔️ Equipment manufacturers with modular parts or features
✔️ Companies offering customized prints, engravings, or add-ons
✔️ Marketing teams that want to test without large production costs
🟢 Forget static renders — go live
Instead of waiting on the graphics team…
You can update your offer yourself.
Instead of paying for another render…
You have a system that grows with your product.
It’s not a hack. It’s a new way of working.
👀 See it in action
Check out the live demo — it’s a sample product, but it shows the key features.
👉 DEMO
Want to see your product in 3D?
We can prepare a quick preview — no config needed.
Just enough to get a feel for what’s possible.
🧠 Summary
- With traditional methods, every variant = new render, cost, time
- With a 3D configurator = speed, flexibility, scale
- PDFs and images still matter — but now as summaries, not the core
- This tool lets you adapt to your customer — not guess what they want
It’s not “just another color”.
It’s a strategic advantage — that costs less than you think.
🟢 Want to see your product in 3D?
Send us your photos, CAD files, drawings, or 3D models.
We’ll take care of the rest.
Get in touch – tell us about your product, and we’ll show you its digital potential.
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